About Us

GEWLS™ is a newly launched luxury womenswear brand. Our brand ethos is rooted in Italian craftsmanship and focused on only bringing to market unique luxury pieces with an emphasis on quality and material transparency.

It begins with a single, deliberate step: a debut sandal that sets the tone for a womenswear brand rooted in intention and originality.

Founded by Giulia Palermo, GEWLS™ is guided by the belief that true luxury is not about excess or prestige, but only bringing to market unique pieces with an emphasis on material, character, and care. Drawn from Palermo’s childhood nickname, GEWLS™, embodies her mission to reintroduce creativity and play into a space often defined by seriousness. The designs balance refinement with approachability minimal yet accented with playful nuances resonating with modern women who value both sophistication and individuality.

GEWLS™ footwear is made with Italian leathers & suedes that are sourced locally from the best LWG-certified tanneries in Italy. Our products are thoughtfully designed in New York City and hand-crafted by our artisan partners in Le Marche region of Italy. Each piece carries intention, honoring the skill and care of the artisans behind it.

GEWLS™ offers a vision of luxury that is as thoughtful as it is timeless: an invitation to invest not just in pieces of accessories/clothing, but in pieces that honor craft, character, and care.

Quite literally adding GEWLS™ to your wardrobe one launch at a time!